Tech Stuff

Posted by Elizabeth Yin & Min Li Chan, Google Developer Programs

May and June were exciting months for our developer team. Not only is it the start of summer in the Bay Area, but also the start of Google I/O and Google Developer Days around the world. Many of the team dispersed to various parts of the globe to meet with developers. Here's a quick recap of where we've been, and where we're heading.

San Francisco, May 28-29
We started the summer with Google I/O. This two-day conference was our biggest developer gathering to date. While we'd love for every single software developer to come to these events, we realize that isn't possible. So we've recorded as many of the sessions as we could and made them available online. We've posted videos and presentations more than 70 sessions for you to view.

Yokohama, June 10
Shortly after Google I/O, we kicked off our 2008 Google Developer Days. The first stop was Yokohama, Japan. Andy Rubin and Takuya Oikawa started the day before 1100 developers, highlighting the Android user interface, the Earth API's 3D graphics, and announcing Japan's new Google Developer API Expert program. Videos and sessions are now available.

Beijing, June 12
Two days later, Marissa Mayer and Kai-Fu Lee opened Developer Day in Beijing for more than 2,000 developers, highlighting the effort between Google and local developer communities to collectively make the web better as a platform. Notably, we welcomed several new Chinese networks to the OpenSocial community, including 51.com, 51wan.com, Douban.com, Hainei.com, Tianji.com, Xiaonei.com, and YiQi.com. These networks join a few others that have already launched in China, including MySpace.cn and Tianya.cn, as well as CityIN.com, which has shipped a sandbox for developers. Beijing videos and sessions are here.

Taipei, June 14
Next on the schedule was Taipei's first Google Developer Day, with 900 developers. In the developer showcase, we invited three developers to demonstrate web applications they'd built using Google APIs: Wei-chih Chiang, a student of Yi Shou University and his Photo Note site, Jun-Chieh Huang, founder of ischool, a website that integrates Google services for elementary and high schools in Taiwan, and FunP, a social website integrating OpenSocial features. Here are the Taipei videos and sessions.

Sydney, June 18
Rounding out the Asia-Pacific Developer Days was an intimate group of 450 developers in Sydney right by scenic Darling Harbor. In addition to folks from Google, we were excited to have Daniel Reyes, Head of Engineering from MySpace AU, stop by to share his team's work with Gears. Also of note were six local developers who showcased their app at our speedgeeking contest: contest winners Casey and Dan Russell of CleanCruising, Nick Lothian of Scootle, Ken Hoetmer of Quikmaps, Tom Horn of the Patrick O'Brien Mapping Project, Tak Tran with the Collaborative Autobiography site, and Tim Savage with the SEQ Brisbane Water Levels gadget.

Mexico City, June 23
John Farrell and Alfonso Luna opened our first Developer Day in Mexico City. 500 enthusiastic developers joined us from all over Central and South America, with a crowd of them gathering as early as 6am, well ahead of the 9am start time. Check out sessions.

Sao Paulo, June 27
Alexandre Hohagen and Paulo Golgher welcomed 750 developers to Developer Day in Sao Paulo, the largest event in Google Brazil's history. The crowd was especially excited to hear Eduardo Thuler's announcement of orkut's upcoming support of OpenSocial in Brazil.

Our Developer Days don't stop there, though. After a summer break, look for the team to hit the road again, including a new date in Bangalore.

• September 16 - London, England
• September 18 - Paris, France
• September 23 - Munich, Germany
• September 25 - Madrid, Spain
• October 11 - Bangalore, India
• October 21 - Milan, Italy
• October 24 - Prague, Czech Republic
  
• October 28 - Moscow, Russia

Stay tuned for registration details for these Developer Days.

Urging schools to make eMail archiving a "critical part" of their record-keeping activities, a leading educational technology advocacy group has come out with a new resource to help school leaders understand and comply with recent changes to federal laws governing data retention.

A new section on Apple's iTunes U contains a wealth of free online content for K-12 educators. (advertisement)Introducing the HP 2133 Mini-Note PC, a new notebook designed just for 1:1 computing programs. It's scaled down in size and weight, but it's huge in features--including one of the biggest keyboards in its class, an 8.9" diagonal screen and wireless capability. Learn more now.

Formative assessment throughout the school year and better training for school leaders are among the plans for turning around sub-par schools that six states will try under a pilot program this year.

Schools looking for a framework to help guide their teachers' use of technology in the classroom have a new resource at their disposal: The International Society for Technology in Education (ISTE) has issued new technology standards for teachers.

Posted by Roberto Solimene, Enterprise Director, EMEA

With Google Apps nearing the venerable age of 17 months, we have already seen more than 500,000 organizations adopt Apps as part of their business, with another 3,000 signing up every day. Many of those customers are small- and medium-sized businesses, but more and more large enterprises are also opting for the cost savings and greater flexibility that cloud computing offers.

A good example is Taylor Woodrow, a UK-based construction, facilities management and engineering company that has just moved all its employees onto Google Apps Premier Edition. Their 1,800 users can now collaborate from offices, construction sites, and client premises across the UK and Benelux. Not only has it brought greater mobility and flexibility to everyone, but Taylor Woodrow's director of IT estimates he's saved £1 million in the process. Read more on the Google Enterprise Blog.

Posted by Ron Adler and Janis Stipins, Software Engineers

Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Recently, we've improved the performance of this Flash indexing algorithm by integrating Adobe's Flash Player technology.

In the past, web designers faced challenges if they chose to develop a site in Flash because the content they included was not indexable by search engines. They needed to make extra effort to ensure that their content was also presented in another way that search engines could find.

Now that we've launched our Flash indexing algorithm, web designers can expect improved visibility of their published Flash content, and you can expect to see better search results and snippets. There's more info on the Webmaster Central blog about the Searchable SWF integration.

Posted by Kristen Holway, Account Executive, Media Sales

Over the summer solstice weekend, Seattle/Kirkland Googlers posed this question to people attending the Fremont Fair: "How would you make our world, or our city, better?" The goal of the Fremont Fair "Make it Better" Project was to engage the Seattle community in an active discussion around improving our world. This is the second year we've partnered with Solid Ground to participate in the fair, a free event organized by The Workshop to benefit local efforts to address homelessness, hunger and racism. Check out the video responses to our question that were just posted on the Solid Ground YouTube channel.

Whether it's about ending poverty, improving equal access to education or any of the myriad of other challenges our world faces, we want to use our technology to stimulate creative discussion about the ideas that are important to Seattle-area citizens and to local Googlers.

Technology for delivering audio, video, and other school presentations must be affordable and simple to use if it is to transform teaching and learning: That was one of the predominant themes at this year's InfoComm conference, held June 18-20 in Las Vegas.

Posted by Jonathan Rochelle, Product Manager, Google Docs Team

We love hearing stories about how our products help people, and let's face it -- weddings are one time when help is needed. For many couples, planning a wedding can be an organizational nightmare. But for David and Bergin Boyle, the planning turned into a fun experiment on the web.

The Boyles used Google Calendar to pick a wedding date that fit both of their schedules. They created to-do and RSVP lists with Google Docs and shared them with their relatives and friends. And they created a site containing the wedding details for their guests, complete with a personalized Google Map featuring the local Stonington, Conn., sights as well as places of note in the surrounding metropolitan areas.

As a result, David reports he was undaunted by the planning process. And with the help of Blogger's "future-dated posts" feature, the couple was able to post their wedding story on the groom's blog at the same time that they strolled down the aisle. Here's the full story in their own words. Our best wishes to the Boyles!

Posted by Matt Cutts, Software Engineer

This post is the latest in an ongoing series about how we harness the data we collect to improve our products and services for our users. - Ed.

As the head of the webspam team at Google, I'm in charge of making sure your search results are as relevant and informative as possible. Webspam, in case you've never heard of it, is the junk you see in search results when websites successfully cheat their way into higher positions in search results or otherwise violate search engine quality guidelines. If you've never seen webspam, here's a good example of what you might see if you click on a link in the search results that's spam (click on the image to see it larger).



You can see how unhelpful such a page would be. This example is filled with almost no original content, irrelevant links, and information that is of little use to a user. We work hard to ensure you rarely see search results like this. Imagine how annoyed you would be if you clicked on a link from a Google search result and ended up on a page like this.

Searchers don't often see blatant, outright spam like this in search results today. But webspam was much more of an issue before Google became popular and before we were able to build effective anti-spam methods. In general, webspam can be a real annoyance, such as when a search on your own name returns links to porn pages as results. But for many searches, where getting relevant information is more critical, spam is a serious problem. For example, a search for prostate cancer that's full of spam instead of relevant links greatly diminishes the value of a search engine as a helpful tool.

Data from search logs is one tool we use to fight webspam and return cleaner and more relevant results. Logs data such as IP address and cookie information make it possible to create and use metrics that measure the different aspects of our search quality (such as index size and coverage, results "freshness," and spam).

Whenever we create a new metric, it's essential to be able to go over our logs data and compute new spam metrics using previous queries or results. We use our search logs to go "back in time" and see how well Google did on queries from months before. When we create a metric that measures a new type of spam more accurately, we not only start tracking our spam success going forward, but we also use logs data to see how we were doing on that type of spam in previous months and years.

The IP and cookie information is important for helping us apply this method only to searches that are from legitimate users as opposed to those that were generated by bots and other false searches. For example, if a bot sends the same queries to Google over and over again, those queries should really be discarded before we measure how much spam our users see. All of this--log data, IP addresses, and cookie information--makes your search results cleaner and more relevant.

If you think webspam is a solved problem, think again. Last year Google faced a rash of webspam on Chinese domains in our index. Some spammers were purchasing large amounts of cheap .cn domains and stuffing them with misspellings and porn phrases. Savvy users may remember reading a few blogs about it, but most regular users never even noticed. The reason that a typical searcher didn't notice the odd results is that Google identified the .cn spam and responded with a fast-tracked engineering project to counteract that type of spam attack. Without our logs data to help identify the speed and scope of the problem, many more Google users might have been affected by this attack.

In an ideal world, the vast majority of our users wouldn't even need to know that Google has a webspam team. If we do our job well, you may see low-quality results from time to time, but you won't have to face sneaky JavaScript redirects, unwanted porn, gibberish-stuffed pages or other types of webspam. Our logs data helps ensure that Google detects and has a chance to counteract new spam trends before it lowers the quality of your search experience.

Update: Enlarged image.

The Fourth U.S. Circuit Court of Appeals ruled this week that a South Carolina school district did not discriminate against a local activist when it refused to publish links to school voucher information on its web site.

A recent survey by internet security firm Symantec Corp. suggests that many parents are unaware of their children's internet activity and typically underestimate how often their kids encounter online threats.

Posted by Jon Stona, Product Marketing Team

Three of our most useful products for website owners are Google Webmaster Tools, Google Analytics, and Google Website Optimizer. On July 8, we're joining forces to bring you a free webinar about all of them so you can learn more about how they can boost your website when used together.

Here's the trifecta:

Google Webmaster Tools is a resource to gauge the visibility of your pages on Google. It shows you which of our search queries drive traffic to your site and lets you see where your site is included in the top search results. You'll even be able to identify your top content and view the words that other sites use to link to it.

Google Analytics provides further insight on how people land and navigate on your site, regardless of whether they arrive through Google search, pay-per-click ads, or other means. You can see which geographical regions people come from, view your top landing pages, and compare the effectiveness of all your ads, e-mail newsletters, affiliate campaigns, referrals, and keywords on Google and other search engines.

Google Website Optimizer then enables you to act on the information you've gathered about your site and make concrete improvements. After identifying your high-traffic but low-converting pages, you can test different combinations of content to determine which one most yields the outcome you're looking for.

To be clear, we keep a strict wall between search and ads; your site ranking won't affect your ad placement and vice versa. Still, by using all three tools together, you'll gain a complete, detailed picture of how your site's visitors arrive, interact, and respond to changes in content or design. And if you're already using one tool, you can use your same login for the others.

Our first-ever joint webinar for Webmaster Tools, Analytics, and Website Optimizer will take place:

DATE: Tuesday, July 8
TIME: 9:00 a.m. PT (Pacific Time)
JOIN US: Register to attend

If you can't make that date, you'll be able to access an archived version of the presentation via the same registration URL. And lest you forget, you can always visit Google Webmaster Central to see everything we offer to help you build and maintain your best site.

The Nintendo DS isn't just fun and games anymore for English-language students at Tokyo's Joshi Gakuen all-girls junior high school. The portable video game console is now being used as a key teaching tool, breaking with traditional Japanese academic methods.

Student comprehension is tough to judge for teachers at the helm of a packed classroom, so researchers at the University of Massachusetts are developing a program that can gauge whether students are bored, frustrated, or motivated during computer-based exercises.

Despite significant gains in high-speed connectivity among schools in the last decade, most schools' broadband access is still not sufficient to accommodate current and future technology needs, according to a report released this month by the State Educational Technology Directors Association (SETDA).

We join with Catholics and countless others throughout our Diocese and world in giving thanks for the extraordinary life and ministry of Pope John Paul II George Carlin, and in praying for the repose of his noble soul body. It is fitting that Our Holy Father George Carlin was called to eternal life death during the week day when we celebrate the Easter Feast of St. Thomas More, which puts the reality of death religion into perspective.

Posted by Liz Eraker, Policy Analyst

In the spirit of National Internet Safety Month, we welcomed Ernie Allen, co-founder and president of the National Center for Missing and Exploited Children (NCMEC) to the Googleplex last week to discuss child protection issues.

For those not familiar with it, NCMEC works closely with federal law enforcement across the U.S. to help prevent child abduction and sexual exploitation and to help find missing children. From serving as the clearinghouse for reports of online child pornography to issuing Amber Alerts when children go missing to reuniting families in the wake of Katrina, NCMEC is at the forefront of efforts to protect society's most vulnerable members.

In a policy talk called "Beyond Milk Cartons: Keeping kids safe in a digital world", Ernie provided an overview of NCMEC's work and chatted with Googlers about the ever-changing landscape of child protection challenges shared by parents, educators, advocacy organizations, and technology companies like Google as we work to help families make smart choices online. Watch Ernie's talk on YouTube.

Technology is an invaluable tool for addressing some of these challenges. In a recent example, a team of Google engineers dedicated their 20 percent time over the last year and a half to build cutting-edge software for NCMEC that uses image and video recognition technology to help NCMEC analysts more effectively sort and review incoming reports of child exploitation. NCMEC analysts sort through tens of millions of images in child sexual abuse investigations, and we've tried to leverage our expertise in organizing huge amounts of data to help make their important work more automated and efficient.

When it comes to keeping kids safe on the Internet, we believe that education for families, support for law enforcement, and empowering technology tools, like our SafeSearch filter and the NCMEC software, are all critical pieces of the puzzle.

Tackling online child safety issues is no small task, but we'll continue our collaboration with organizations like NCMEC, along with other partners in schools, government and industry, to take collective strides in the right direction.

Continuing a recent trend that has many business leaders worried, the Computing Research Association's annual survey of universities with Ph.D.-granting programs found a 20-percent drop this year in students completing bachelors degrees in professional IT fields.